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I help brands 
find their

je ne sais quoi.

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Compoze is a global brand consultancy
with a focus on making brands

meaningful

and

relevant

to people.

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Here’s how we can
work together

Brand Strategy

It's all about starting on the right foot. By building a solid foundation, brands can better identify what makes them great, shape their story and reinforce their competitive intelligence. 

  • Brand identity

  • Brand vision and mission

  • Positioning framework

  • Competitive audit

  • Marketing strategies

Verbal

If a picture is worth a thousand words, that's still a lot to think about. Creating a strong brand means just finding the perfect word.

  • Naming strategy and ideation

  • Naming architecture

  • Portfolio conventions

  • Messaging strategy

  • Tone of voice

Semiotics

Semiotics is the study of how meaning is created, communicated and interpreted through the lens of signs. It uncovers unique and insight-grounded territories for a brand to own.

  • Markets and trends analysis

  • Cultural strategy

  • Consumer insights

  • Visual and verbal decoding

  • Training and workshops

Some of the brands I have worked with.

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(I truly have the best clients!)

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Modern Office

Clients and collaborators say it best.

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Jennifer made herself a valuable and leaned-in part of my team from day one. She's direct and to the point, yet equally compassionate, and always supportive. What you will notice about Jennifer is the extent to which she shows up for you: she listens intently, and then drops a truth bomb; she did an amazing job unearthing hidden truths.

– Senior Go To Market Employee at Google

A

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Semio-what?

Semiotics is the science
of how meaning is created, communicated, and interpreted.

What is Semiotics?

Semiotics is the study of how meaning is created, communicated, and interpreted through the lens of signs. It is a century-old field of science that provides a general framework of coherence and an understanding of how communication functions in systems that are unfamiliar to us. It is used in multiple sectors to clarify why things and experiences make sense to people and how what we see, sense, and do influence our behaviors and the choices we make every day. 

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By understanding how meaning leads to impact, brands can:

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TRANSFORM THEIR BUSINESS OBJECTIVES INTO SUSTAINABLE STRATEGIES

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CREATE A
CULTURALLY RELEVANT IDENTITY THAT PEOPLE WILL LOVE

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GROW THEIR ASSETS INTO BRAND VALUE AND COMPETITIVE INTELLIGENCE

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MAKE THE RIGHT STRATEGIC DECISIONS MORE CONFIDENTLY AND EFFICIENTLY 

 Learn how semiotics can help brands become more meaningful and relevant.

I am a seasoned agency-trained branding expert specializing in brand strategy, verbal strategy, and cultural intelligence. Over the years, I have successfully delivered clear, actionable and efficient branding solutions for businesses across categories both in Europe and in the US. In my work, I use the art and science of Semiotics to help brands generate value and become relevant to their audiences. I was born and raised in France, just spent 14 years in New York City, and am currently based in Switzerland.

I am all about connecting the dots: ideas and meaning, people and experiences, challenges and solutions. No wonder it was love at first sight when I first encountered Semiotics back in college. Semiotics is the science of relevance and it has always been an important part of my work. It’s the tool that has allowed me to gain invaluable insight into the many businesses I’ve worked with over the years. (Learn more here.)

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Bonjour,

Jennifer here.

I’m an agency-trained brand strategist
and the founder of Compoze.

Image by Jess Bailey
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(verb) to create your version of success.

Compoze:

I believe that open-mindedness allows creative intelligence to flourish.

I believe that positivity and generosity are a way to do business and a way of life.

I believe that with clarity and determination, a path to success isn’t far away.

Image by Jess Bailey

Compoze:

I believe that with clarity and determination, a path to success isn’t far away.

Get In

Touch

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You have a question, want to learn more about my coaching programs, or just want to say 'hi.'

You can do it here or send me an email at hello@thisiscompoze.com

Image by Kyle Glenn

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