Featured work
The global pharmacovigilance team at CSL aimed to unify their identity and communication. Following extensive stakeholder engagement and strategic analysis, we developed a comprehensive strategic positioning framework, including vision, mission, purpose, messaging, and voice. This effort resulted in detailed guidelines for team members worldwide, ensuring cohesive communication aligned with the corporate brand.
STRATEGY
Entrusted with renaming SAIC's IT venture, we led the development of a powerful and enduring name encapsulating the company's multifaceted approach to innovation. "Leidos," clipped from 'kaleidoscope,' perfectly reflects the company's mission. The naming strategy not only laid the groundwork for a compelling visual identity but also helped position the new company for Fortune 300 status.
NAMING
Since 2016, we've partnered with the marketing agency of Hollywood giants Sony Pictures and Warner Brothers to integrate cultural intelligence into their movie marketing. We've provided insightful semiotics analyses as part of a predictive model, pinpointing cultural nuances and essential assets to leverage. By aligning their blockbuster narratives with societal trends, we're helping these studios captivate audiences and shape cultural conversations.
SEMIOTICS
A collection of brands we have worked with
(Either in direct collaboration or with a partner agency)
