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Featured work


The global pharmacovigilance team at CSL aimed to unify their identity and communication. Following extensive stakeholder engagement and strategic analysis, we developed a comprehensive strategic positioning framework, including vision, mission, purpose, messaging, and voice. This effort resulted in detailed guidelines for team members worldwide, ensuring cohesive communication aligned with the corporate brand.



Entrusted with renaming SAIC's IT venture, we led the development of a powerful and enduring name encapsulating the company's multifaceted approach to innovation. "Leidos," clipped from 'kaleidoscope,' perfectly reflects the company's mission. The naming strategy not only laid the groundwork for a compelling visual identity but also helped position the new company for Fortune 300 status.


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Since 2016, we've partnered with the marketing agency of Hollywood giants Sony Pictures and Warner Brothers to integrate cultural intelligence into their movie marketing. We've provided insightful semiotics analyses as part of a predictive model, pinpointing cultural nuances and essential assets to leverage. By aligning their blockbuster narratives with societal trends, we're helping these studios captivate audiences and shape cultural conversations.



A collection of brands we have worked with

(Either in direct collaboration or with a partner agency)

"During our insurtech naming and brand strategy project, Jen shifted seamlessly from an ardent strategist to an imaginative creative. She applied both rigor and fresh thinking, opening up new lanes for us to develop the brand. She is a joy to work with and a consummate professional in the face of complex corporate dynamics."


Reviews & Testimonials

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