Semio-what?
Semiotics is the science
of how meaning is created, communicated, and interpreted.
What is Semiotics?
Semiotics is the study of how meaning is created, communicated, and interpreted through the lens of signs. It is a century-old field of science that provides a general framework of coherence and an understanding of how communication functions in systems that are unfamiliar to us. It is used in multiple sectors to clarify why things and experiences make sense to people and how what we see, sense, and do influence our behaviors and the choices we make every day.
By understanding how meaning leads to impact, you will:
TRANSFORM YOUR IDEAS INTO RELIABLE AND SUSTAINABLE STRATEGIES
CREATE A RELEVANT BRAND FOR YOUR BUSINESS THAT PEOPLE WILL LOVE
GROW YOUR RESOURCES AND CREATIVITY INTO PROFIT
MAKE THE RIGHT DECISIONS MORE CONFIDENTLY AND EFFICIENTLY
Learn how semiotics can change your business today.
To see Semiotics in practice, follow Compoze on Instagram.
Why Semiotics is essential for your
Business
Branding without Semiotics is like a game of telephone. While it can be fun, the risk of being misunderstood or misinterpreted happens faster than we know.
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Semiotics makes brands, products, and communications naturally fit into culture. This means the assets you create will immediately make sense to people. The ultimate outcome of Semiotics is to bridge the gap between what you tell your customers and how they perceive your message.
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Semiotics creates an efficiency that transforms every aspect of your business. By understanding how your goals, intentions, and values make sense to your customers, you’ll save yourself the trouble of preparing a marketing and branding strategy that aligns poorly with your ultimate brand vision.
With Semiotics in your back pocket, you’ll be more efficient with your resources, money, and time. You’ll be able to confidently cross off the next item on your to-do list, knowing that each decision you make is coherent, consistent, and aligns with your business foundation.
Coaching
Why Semiotics is a game-changer for
Semiotics and coaching share the same purpose:
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Both make a point of getting to the bottom of what people want through what they articulate
Both aim at unlocking meaning and truths
Both provide guidance that ultimately yields the best and most relevant outcome for people
I use Semiotics in coaching because it’s a powerful tool that provides structure and a maximum level of relevance. It leads people into territories they might not have otherwise explored and inspires solutions they would have not likely discovered without its aid.
