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I’m the founder of Compoze, a certified brand coach and agency-trained creative strategist.

i'm Jennifer Vasilache.

To find out more about my experience, check my LinkedIn page or send me a note.

I am French by birth and New Yorker by choice. I'm also a seasoned, agency-trained branding expert passionate about connecting the dots: connecting ideas and meaning, brands and people, experiences and culture.


A robust grounding in semiotics and linguistics sharpened my analytical skills and penchant for understanding why things, messages and concepts make sense to people. Over the years, I have used the art and science of semiotics to complement brand strategy. This approach reveals decisive insights, gauges the gap between intention and interpretation, uncovers competitive opportunities, and generates brand value.

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