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Jennifer Vasilache
Mar 225 min read
Naming Tech and AI: Nvidia's Blackwell
Learn about the strategic and cultural meanings behind Nvidia's Blackwell name, and get practical tips for naming tech and AI.
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Jennifer Vasilache
Oct 18, 202313 min read
A New Approach to Global Brand Voice
In-depth analysis of the impact of semiotics on global brand voice.
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Jennifer Vasilache
Jul 17, 20234 min read
The Language of Sustainable Brands
This article takes a look back at the evolution of brand sustainability and highlighting how past successful strategies remain impactful for
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Jennifer Vasilache
Jan 14, 20233 min read
Brands Lost In Translation
Peek behind the semiotics curtain and see how understanding the nuances of language can guide your brand to global relevance.
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